Privacy Policy

Last Updated: January 18, 2026

1. Introduction

Dr. Feliciano Serrano, M.D. ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or receive our medical services.

Please read this privacy policy carefully. By using our website or services, you consent to the practices described in this policy.

2. HIPAA Compliance

We comply with the Health Insurance Portability and Accountability Act (HIPAA). Your Protected Health Information (PHI) is handled in accordance with federal and state privacy regulations.

Our HIPAA Notice of Privacy Practices describes how medical information about you may be used and disclosed and how you can get access to this information. A copy is available upon request at our office.

Your rights under HIPAA include:

  • Right to access your medical records
  • Right to request corrections to your records
  • Right to request restrictions on certain uses of your information
  • Right to receive confidential communications
  • Right to receive an accounting of disclosures
  • Right to file a complaint if you believe your rights have been violated

3. Information We Collect

We may collect the following types of information:

Personal Information

  • Name, address, phone number, and email address
  • Date of birth and Social Security number (for insurance purposes)
  • Insurance information and billing details
  • Emergency contact information

Medical Information

  • Medical history and current health conditions
  • Medications, allergies, and treatment history
  • Lab results, diagnostic tests, and imaging
  • Treatment plans and progress notes

Website Information

  • IP address and browser type
  • Pages visited and time spent on the website
  • Referring website and search terms
  • Information submitted through contact forms

4. How We Use Your Information

We use your information for the following purposes:

  • Treatment: To provide, coordinate, and manage your healthcare
  • Payment: To bill and collect payment for services rendered
  • Healthcare Operations: To improve quality of care and business operations
  • Communication: To contact you about appointments, test results, and health information
  • Legal Compliance: To comply with federal and state laws and regulations
  • Website Improvement: To analyze and improve our website functionality

5. Information Sharing and Disclosure

We may share your information in the following circumstances:

  • With Your Consent: When you authorize us to share your information
  • Healthcare Providers: With other providers involved in your care
  • Insurance Companies: For payment and coverage verification
  • Business Associates: With vendors who help us operate our practice (under HIPAA agreements)
  • Legal Requirements: When required by law, court order, or subpoena
  • Public Health: For disease reporting and public health activities as required by law
  • Emergency Situations: To prevent serious harm to you or others

We do not sell your personal information to third parties.

6. Data Security

We implement appropriate technical and organizational security measures to protect your information, including:

  • Secure electronic health record systems
  • Encrypted data transmission
  • Physical security of paper records
  • Staff training on privacy and security
  • Access controls limiting who can view your information
  • Regular security assessments and updates

While we take reasonable steps to protect your information, no system is completely secure. We cannot guarantee absolute security of your data.

7. Cookies and Tracking Technologies

Our website may use cookies and similar tracking technologies to improve your browsing experience. Cookies are small files stored on your device that help us:

  • Remember your preferences
  • Understand how you use our website
  • Improve website performance
  • Provide relevant content

You can control cookies through your browser settings. Disabling cookies may affect certain website features.

8. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

  • Right to Know: Request what personal information we collect and how it's used
  • Right to Delete: Request deletion of your personal information (with certain exceptions)
  • Right to Opt-Out: Opt-out of the sale of personal information (we do not sell your data)
  • Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights

Note: Medical information protected under HIPAA may be exempt from certain CCPA provisions.

9. Children's Privacy

Our website is not directed at children under 13. We do not knowingly collect personal information from children under 13 through our website. For pediatric patients, information is collected from parents or legal guardians in accordance with applicable laws.

10. Data Retention

We retain medical records in accordance with California law, which requires retention for a minimum of 7 years from the date of the last treatment (or longer for minors). Other personal information is retained as long as necessary to fulfill the purposes described in this policy or as required by law.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a new "Last Updated" date. We encourage you to review this policy periodically.

12. Contact Us

If you have questions about this Privacy Policy, want to exercise your privacy rights, or need to file a complaint, please contact us:

5835 E Telegraph Rd, Huntington Park, CA 90255
(323) 585-6900
[email protected]

You may also file a complaint with the U.S. Department of Health and Human Services Office for Civil Rights if you believe your HIPAA rights have been violated.